Isadora Titton
Fashion Product & Brand Management Professional
Lisbon, PT.About
Highly analytical and creative Fashion Product & Brand Management professional with 3+ years of international experience in product development, brand collaborations, and market analysis. Proven ability to drive product lifecycle from concept to delivery, manage high-profile partnerships, and leverage market insights to optimize product portfolios for global brands. Eager to apply a blend of strategic business acumen and design expertise to drive growth and innovation in dynamic fashion environments.
Work
+351
|Production Designer
Lisbon, Lisbon, Portugal
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Summary
Led end-to-end product development, managed production calendars, supplier relationships, and content creation for e-commerce within the fashion industry.
Highlights
Orchestrated the full product lifecycle for new fashion products, from initial concept through to final delivery, ensuring seamless execution and adherence to quality standards.
Developed and managed comprehensive production calendars and technical sheets, optimizing workflows and project timelines for efficient product launches.
Cultivated strong relationships with diverse international suppliers, overseeing product quality and ensuring timely sample delivery.
Directed still life image shootings and authored compelling catalogue texts, product details, and e-commerce descriptions, enhancing brand presentation and online sales.
Puma
|Product Line Management Sportstyle Footwear Intern (Select)
Herzogenaurach, Bavaria, Germany
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Summary
Supported product line management for Sportstyle Footwear, contributing to market analysis, product data management, and showroom operations.
Highlights
Contributed to strategic product development by conducting in-depth consumer, account, and market research, generating comprehensive trend reports for Sportstyle Footwear.
Managed and maintained the product database for the Sportstyle line, ensuring data accuracy and efficiency for product information.
Authored compelling catalogue texts for new product releases, enhancing product descriptions and market appeal.
Streamlined sample management processes and optimized showroom setup, contributing to efficient product presentation for internal stakeholders.
Melissa
|Business Management Analyst, Collabs & Partnerships
Porto Alegre, Rio Grande do Sul, Brazil
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Summary
Spearheaded international brand collaborations and partnerships, managing negotiations, cross-functional coordination, and strategic portfolio planning for global fashion brands.
Highlights
Managed and executed international collaborations with high-profile brands including Marc Jacobs, Jean-Paul Gaultier, and Y.Project, overseeing the end-to-end partnership lifecycle for multiple collections.
Led complex negotiations for royalties, fees, contracts, and timelines, ensuring favorable terms and on-schedule project delivery across 10+ major brand partnerships.
Coordinated extensively with cross-functional teams (design, marketing, legal, sales) to align collaboration strategies and execution, ensuring cohesive product launches.
Supported strategic partner prospecting and annual collaboration planning, identifying opportunities that expanded brand reach and market share.
Developed and presented impactful materials for global sales meetings and internal training, enhancing stakeholder understanding and alignment on collaboration initiatives.
Contributed to portfolio planning and product mix optimization by analyzing market trends and competitor strategies, ensuring alignment with customer preferences and driving sales growth.
Melissa
|Business Management Assistant, Collabs & Partnerships
Porto Alegre, Rio Grande do Sul, Brazil
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Summary
Supported international brand collaborations, contributing to partnership management, cross-functional coordination, and strategic portfolio planning.
Highlights
Assisted in overseeing international collaborations with high-profile brands, supporting project coordination and communication.
Contributed to the negotiation process for royalties, fees, contracts, and timelines, ensuring smooth execution of partnership agreements.
Facilitated coordination with cross-functional teams to ensure alignment on collaboration strategies and project milestones.
Supported partner prospecting and annual collaboration planning initiatives, aiding in identifying new partnership opportunities.
Assisted in portfolio planning by analyzing market trends and customer preferences, contributing to product mix suggestions.
Prepared and presented materials for global sales meetings and internal training sessions, enhancing communication for internal stakeholders.
Education
Milano Fashion Institute
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Master
Fashion Direction: Brand & Business Management
Grade: 110 cum laude
Courses
Merchandising
Buying & E2E Collection Calendar
Fashion Marketing & Brand Management
Brand Communication Management
Fashion Branding Strategies
Escola Superior de Propaganda & Marketing
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Bachelor
Fashion Design
Courses
History of Art
History of Fashion
History of Design
Marketing
Finance
Economics
Collection Development: Apparel, Shoes & Accessories
Consumer Psychology
Fashion Retail & Merchandising
Languages
Portuguese
English
Italian
Certificates
Fashion Trends
Issued By
Parsons School of Design
Sneaker Essentials certificate
Issued By
Fashion Institute of Technology
Art Direction for Fashion
Issued By
Central Saint Martins
Skills
Soft Skills
Creativity, Curiosity, Collaborative Spirit, Problem-Solving Mindset, Adaptability, Change Management.
Technical Skills
Microsoft Excel, Microsoft PowerPoint, Adobe InDesign, Adobe Photoshop, Adobe Illustrator.